About True Grace
True Grace is a local, sustainable, and woman-owned wellness brand that was born out of deeply personal reasons: a father’s battle with cancer and a mother’s quest for better nutrition for her family. Founded in 2020 by Brian and Kristina Hall and longtime friend Sara Newmark, True Grace brings together more than 70 years of combined experience in the dietary supplement industry. From their home base in Pewaukee, Wisconsin, they set out with a mission to regenerate the health of people and the planet through high-quality, science-backed supplements made with transparency and heart.
Every formula is thoughtfully crafted using ingredients sourced through regenerative agriculture, a farming approach that supports soil health and biodiversity, and combats climate change. Through their partnership with the Rodale Institute, they’ve helped fund hundreds of hours of farmer education and proudly aided Wisconsin’s first Regenerative Organic Certified farm. Their environmental efforts go beyond agriculture too; for every bottle or pouch sold, they remove the equivalent of 10 plastic bags from marine environments through their partnership with the ReSea Project.
True Grace is intentional about every partnership they form, choosing to work with co-ops and retailers that share their commitment to sustainability, integrity, and community. For True Grace, it’s not about volume, it’s about values. Their growing community of like-minded customers and partners is proof that wellness and stewardship can go hand in hand. Together, they’re not just selling supplements—they’re building a healthier, more resilient future.