About True Grace
True Grace is a local, sustainable, and woman-owned wellness brand that was birthed during a father’s battle with cancer and a mother’s quest for better nutrition for her family. Founded in 2020 by Brian and Kristina Hall alongside longtime friend Sara Newmark, True Grace brings together more than 70 years of combined experience in the dietary supplement industry. From their home base in Pewaukee, Wisc., they aim to regenerate both the health of people and the planet through their science-backed supplements.
Every formula is made using ingredients sourced through regenerative agriculture, a farming approach that supports soil health and biodiversity. Through their partnership with the Rodale Institute, they’ve helped fund hundreds of hours of farmer education and proudly aided Wisconsin’s first Regenerative Organic Certified farm. Their environmental efforts go beyond agriculture too; for every bottle or pouch sold, they remove the equivalent of 10 plastic bags from marine environments through their partnership with the ReSea Project.
True Grace is intentional about every partnership they form, choosing to work with co-ops and retailers that share their commitment to sustainability and integrity. Their community of like-minded customers and partners is proof that wellness and stewardship can go hand-in-hand.
