In the Heart of the Beast Theatre Breaks SEED Record

For more than 45 years, Seward Co-op has been committed to giving back to our community. In 2011, we introduced SEED, a new way for customers to participate in this commitment. This simple yet powerful community giving program allows customers to “round-up” their grocery or café bill for recipient organizations that share our commitment to a healthy community.

In six short years, we have seen an incredible community impact from SEED. Over the month of April alone, Seward shoppers and owners rounded up a record-breaking donation of $28,472, in support of In the Heart of the Beast Puppet and Mask Theatre's (HOBT) spring MayDay celebration. Thank you Seward Co-op shoppers and owners for the support! The 43rd Annual MayDay Parade and Festival are scheduled for Sunday, May 7, 2017.


MayDay is the biggest, most diverse celebration in South Minneapolis all year, and fifty thousand people will show up for a parade down Bloomington Avenue into Powderhorn Park to celebrate the arrival of spring. A thousand community volunteers will start from scratch, for a 43rd year, to build the giant puppets, masks, and floats for the parade while building a common vision for our future. Celebrate May Day with a made-to-order juice or smoothie from the Friendship store's new Juice Bar launching Sunday, May 7!